Monday, June 22, 2009



“Never doubt that a small group of thoughtful,
committed citizens can change the world.
Indeed, it is the only thing that ever has.”
Margaret Mead

Dear Friend in Safety,

This note is entitled “On Wisconsin,” not simply because John Philip Sousa revered this marching tune as the best college fight song, but because the spirit of leading the way in Wisconsin has been personified in those who have initiated KEEP KIDS ALIVE DRIVE 25® in your communities. Your efforts have made, and continue to make, a difference in keeping us all safer on neighborhood streets, and beyond.

Following are examples of those who move KEEP KIDS ALIVE DRIVE 25® on in Wisconsin:
  • The New Berlin Police Department has lead the way for 10 years in seeding and growing the campaign throughout their town. New Berlin was one of the first 4 communities in the U.S. to adopt the campaign.
  • Karen Steffan has been a key supporter of the campaign in memory of her daughter, Ashley, who died as a result of being hit, while standing in her driveway waiting for the school bus, by a schoolmate driving a car almost 60 mph down a residential street in Waukesha (posted at 25 mph). Ashley’s death reminds us that speed limits, as well as stop signs, on residential streets must be respected for the good of all – pedestrians (or those innocently standing in a driveway) and motorists alike. We remember that laws are first and foremost about people – observing these laws demonstrates our care for others, as well as for ourselves.
  • Additional Wisconsin cities that have initiated KEEP KIDS ALIVE DRIVE 25 include Appleton, Blanchardville, Muskego, Rochester, and Waterford.

Motivated Towards Marching On in Wisconsin!

We look forward to continue support of growth of our traffic safety initiatives as you act to create safer roadways for the benefit of everyone. Here are some ways that you can help.

  • Invite your workplace to become a corporate sponsor/partner. Contact 402-334-1391 or to talk about possibilities.
  • Be a catalyst for neighborhood/community involvement. All you need to get started is available for free at KKAD25 Start-up.
  • Incorporate KEEP KIDS ALIVE DRIVE 25® into your local Safe Routes to School initiative. For more information on Safe Routes in Wisconsin, visit WI Safe Routes.
  • Invite your local school to help seed the campaign in your community through a KEEP KIDS ALIVE DRIVE 25® SCHOOL FUNDRAISER (Click here)
  • Invite your local high school to create a safe-driving culture in their school - and in the community as well. (Click here to learn how)
  • Your community can also benefit from on-site support to develop your community neighborhood traffic safety plan. Call 402-334-1391 or e-mail for information.

Thank you for all you do to make your neighborhood and community safer for all of us each day. And may you and all you care for have a safe, peaceful, and relaxing summer.

“Don’t Let the 2 Minutes You ‘Save’
Be the Last 2 Minutes of Someone’s Life.”
Adapted from David Townsend (Tia’s father)

In safety,
Tom Everson
Executive Director

KEEP KIDS ALIVE DRIVE 25® - A “For Action” Organization -501(c) (3) – Keep up with the latest at the KKAD25 Blog.

Keep Kids Alive Drive 25® and related logos and slogans (Be Aware! Drive With Care®, Check Your Speed®/No Need To Speed®, Stop! Take 3 To See®, Stop Means Stop®, Seat Belts-FASTENATING!®, and It’s Not A Race! Create Space©) are registered trademarks/copyrights of Keep Kids Alive Drive 25, P.O. Box 45563 Omaha, Nebraska, 68145. No other entities may use these or similar marks without prior permission. Call 402-334-1391 for information.

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