Wednesday, June 17, 2009



“Never doubt that a small group of thoughtful,
committed citizens can change the world.
Indeed, it is the only thing that ever has.”
Margaret Mead

Dear Friend in Safety,

This note is about being “Motivated in Missouri.” The story of the growth of KEEP KIDS ALIVE DRIVE 25® in Missouri is a result of many motivated residents, law enforcement agencies, public works departments, neighborhood/homeowners associations, and businesses that have lead the way over the past 10 years. Your efforts have made, and continue to make, a difference in keeping us all safer on neighborhood streets, and beyond.

Following are examples of those who are “Motivated in Missouri!”
  • The City of Hazelwood (Police Dept.) is the first community in the U.S. to enact a “KEEP KIDS ALIVE DRIVE 25” ordinance making residential streets “double fine” zones for speeding. The City of Wildwood is the 2nd to enact such an ordinance in conjunction with their campaign.
  • The City of Florissant (Police Dept.) was the 1st in the State to enact a citywide KEEP KIDS ALIVE DRIVE 25® campaign.
  • Vicki and Gordie Faust of Lees Summit have been leading advocates for the campaign in memory of their 9 year-old son, Justin, who died as a result of being hit in November, 2004. Learn more on our "Run to Remember" page.
  • Our 1st “Memory Marathon” to remember all children who have died in traffic incidents was the 2007 St. Louis Marathon. Ford Motor Company Fund came on board as our 1st Corporate Sponsor to assist us in our mission.
  • The City of Raytown was the 1st to invite the local Hy-Vee Grocery Store to serve as a corporate partner with their campaign. The City of Belton invited their local Hy-Vee to participate as well.
  • The South Hampton Neighborhood was the 1st in St. Louis to enact the campaign. They were followed by the St. Louis Hills and the Princeton Neighborhoods.
  • St. Peters (City), O’Fallon (City), St. Charles (Neighborhoods), Fenton (Neighborhood), Kirkwood (Neighborhood), Lake St. Louis (Neighborhood/City) have all initiated the campaign over the past several years.

Motivated Towards Future Action!

We look forward to continue support of growth of our traffic safety initiatives as you act to create safer roadways for the benefit of everyone. Here are some ways that you can help.
Invite your workplace to become a corporate sponsor/partner. Contact 402-334-1391 or to talk about possibilities.
  • Be a catalyst for neighborhood/community involvement. All you need to get started is available for free at KKAD25 Start-up.
  • Incorporate KEEP KIDS ALIVE DRIVE 25® into your local Safe Routes to School initiative. For more information on Safe Routes in Missouri, visit MO Safe Routes.
  • Invite your local school to help seed the campaign in your community through a KEEP KIDS ALIVE DRIVE 25® SCHOOL FUNDRAISER (Click here)
  • Invite your local high school to create a safe-driving culture in their school - and in the community as well. (Click here to learn how)
  • Your community can also benefit from on-site support to develop your community neighborhood traffic safety plan. Call 402-334-1391 or e-mail for information.

Thank you for all you do to make your neighborhood and community safer for all of us each day. And may you and all you care for have a safe, peaceful, and relaxing summer.

“Don’t Let the 2 Minutes You ‘Save’
Be the Last 2 Minutes of Someone’s Life.”
Adapted from David Townsend (Tia’s father)

In safety,
Tom Everson
Executive Director
KEEP KIDS ALIVE DRIVE 25® - A “For Action” Organization -501(c) (3) – Keep up with the latest at the KKAD25 Blog.

Keep Kids Alive Drive 25® and related logos and slogans (Be Aware! Drive With Care®, Check Your Speed®/No Need To Speed®, Stop! Take 3 To See®, Stop Means Stop®, Seat Belts-FASTENATING!®, and It’s Not A Race! Create Space©) are registered trademarks/copyrights of Keep Kids Alive Drive 25, P.O. Box 45563 Omaha, Nebraska, 68145. No other entities may use


Mr.Aaron Marques Harris said...

Speeding in a Keep Kids Alive Zone. I was under the impession that you only had to obey the Keep Kids Alive Zone Speed Limit when kids were actually present.

ThatsHowIRoll said...
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