Monday, February 9, 2015


The mission of KEEP KIDS ALIVE DRIVE 25® is to 
make streets safer for all who walk, cycle, play, drive, and ride. 
Doing so preserves lives and relationships.

We are all too familiar with "distracted" and "aggressive" driving. What if the opposite were true? That we would embrace and practice "attentive driving."

Attentive driving i
s about all focusing on the one complex task at hand - driving!

Attentive drivers...

...don't give in to the temptation of cellular devices, including hands-free. We know that the brain power needed to conduct a cellular conversation/communication means that if we utilize these devices while driving, we have been officially rendered "drunk" - at least in terms of ability to react to what is going on around them on the road, or even the roadside. We turn off cell phones, or even toss it in the trunk if needed. There'll be plenty of time to talk once arriving at our destination.

..notice the presence of kids at play or pedestrians on the sidewalk and make sure the coast is completely clear before backing out of a driveway or parking space


...notice the presence of seat belts and buckle up everyone, every trip, no matter the distance
... notice speed limit signs in neighborhoods and beyond and adhere to posted speed limits, or go even slower due to the presence of children at play, pedestrians, or cyclists.

...notice children at play, and slow down accordingly

...notice pedestrians, and slow down or stop accordingly

...notice cyclists, and slow down accordingly (and cyclists can join in by being "attentive cyclists" and observe all rules of the road as well)

...notice stop signs, and Stop! Take 3 To See

...notice and observe traffic signals and do not run red lights or make turns without stopping to make sure that crosswalks are cleared as well as that no motor vehicles or cyclists with the right-of-way are approaching
...notice other motor vehicles sharing the roads and adjusting speed to create appropriate spacing to prevent crashes


...use our peripheral vision to notice everything going around us on every roadway (use of cellular devices shuts down peripheral vision)

Pay attention! Practice attentive driving each and every trip. The life you preserve might just be your own, or that of 

Learn more about how you can bring Attentive Driving to your community @  We welcome partners in moving our mission out on to every roadway. Contact to make a life-preserving difference.