Friday, January 29, 2010

Dying to Speed! Speeding to Death! Keep Kids Alive!

Dear Friends in Traffic Safety,

It seems as if some of us on the road are just dying to speed. Or, is it more accurate to say that we are speeding to death. According to statistics from the National Highway Traffic Safety Administration (NHTSA), at least 1/3 of all fatalities in motor vehicle crashes are a result of speeding. Law enforcement officers will often tell us that that figure is low. Based on 2008 data, this means that over 12,400 mothers, fathers, sisters, brothers, daughters, and sons die each year as a result of speeding drivers. This is over twice the number of deaths resulting from distracted driving behaviors - talking, texting, e-mailing on cell phones - which has become epidemic in recent years. Here are recent examples of the devastation caused by speeding.

This spring your community has a chance to make a statement about speeding, and about all unsafe driving behaviors, by participating in the 4th Annual Keep Kids Alive Drive 25 Day on May 1st. Keep Kids Alive Drive 25 Day kicks off National Youth Traffic Safety Month and sets the tone for moving into summer with safe driving habits in mind and practice.

We remind ourselves that our driving behaviors begin right in the neighborhood on the street in front of our own home. If we commit ourselves in word and practice to observe the speed limit, and going slower due to children present or weather conditions, as well as all Stop Signs and traffic signals, we will contribute to creating a safer environment to benefit everyone in the neighborhood. The difference truly is you.

Keep Kids Alive Drive 25 Day is also an excellent time to kick-off or re-energize your traffic safety efforts. All the information you need to get started can be found at KKAD25 Start-up. The first 10 communities with a plan of action for Keep Kids Alive Drive 25 Day will receive a free starter kit of key chains, bumper stickers, and brochures to support your efforts. We welcome corporate sponsors – contact or call 402-334-1391.

Let's replace "dying to speed" with a commitment to drive to appreciate all who love us and all whom we love. Let’s do all we can to keep ourselves and everyone around us alive.

“Don’t let the 2 minutes you ‘save’ be the last 2 minutes of someone’s life.” David Townsend – Tia’s dad.

In safety,
Tom Everson
A Non-Profit "For Action" Organization 501(c)(3)

Thanks to all who financially support the mission of KEEP KIDS ALIVE DRIVE 25®. Your support is needed all year long. Donate today at KKAD25 Donate. Your generous giving keeps kids living. For more information about us, please click on our KKAD25 GuideStar Non-Profit Report.

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