The mission of Keep Kids Alive Drive 25® is to make streets safer for all who walk, cycle, play, drive, and ride. This reads rather simply, but, as we know, by targeting safe-driving behaviors through our mission, we are automatically in it for the long haul - behaviors always take a great deal of practice over time in order to become part of who we are. This quote puts mission in proper perspective:
...Nothing that is worth doing can be achieved in our lifetime...
These words serve as reminders to us all that it is by virtue of all those who care about children at play, pedestrian, cyclists, and drivers of all ages that our mission is lived out on roadways throughout the world each day. It is in cooperation with individuals, families, neighborhoods, schools, law enforcement, public works, city planning, city government - in short, all who care - that mission happens. Educating all to practice the behaviors necessary to create such roadway/roadside environment is at the heart of the KKAD25 mission.
Thanks to all who share in our mission by virtue of the behaviors you practice behind the wheel each day. And thank you too to all who, through your generosity, donate to make it all possible.