Friday, April 16, 2010

A Sad Refrain, "93,93,93,93,93....." Keep Kids Alive!

Dear Friends in Safety,

For those old enough to remember vinyl records, you can identify with the sound of a song skipping, repeating the same line over and over and over.

The sad refrain when it come to traffic incidents is that the number 93 repeats itself over and over and over again every day of the year. 93 represents the average number of sons, daughters, brothers, sisters, moms, dads - in short, loved ones - who die each and every day of the year on American roadways.

Past research from the National Highway Traffic Safety Administration (NHTSA) reports that when measured by deaths per miles driven on a particular type of roadway (highway, major arterial, feeder, local) that local roadways, which include all residential streets, have a death rate over twice that of the death rate on highways. This fact is all the more reason to pay attention to our behaviors from the very moment we get behind the wheel and back out of the driveway or pull from the curb - see Kids and Cars. This means we walk around our vehicle in the first place to make sure no children are in the area. Then, we make sure to buckle up, observe the speed limit - or go slower when people of any age are present, stop at all stop signs, and observe all other rules of the road as we begin our journey each day. These are the behaviors that lead us toward the only number that matters when it comes to roadway deaths or injuries - "O!"

Invite your neighbors, and, indeed, your whole community to get involved in making "O" the target for deaths and injuries on all your local roadways. All the information to help you get organized and spring into action can be found at KKAD25 Start-up.

“Don’t let the 2 minutes you ‘save’ be the last 2 minutes of someone’s life.” David Townsend – Tia’s dad.

In safety,
Tom Everson
KEEP KIDS ALIVE DRIVE 25® - A Non-Profit "For Action" Organization 501(c)(3)

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