Thursday, February 24, 2011

Imagine Being Driven to Keep Kids Alive?

Can you imagine being at the funeral of the father of a friend?

Can you imagine that your friend steps up behind the pulpit to share a eulogy in honor of her father?

Can you imagine her sharing the following?

"My father taught me about how precious and wonderful the gift of life is. You might even say he drove me to it. How did he do this? In a million little moments when he...

...stopped at every stop sign and looked left, looked right, looked left again to make sure the coast was clear. He didn't want to be responsible for hitting a child who suddenly appeared to cross the street while riding a bike, chasing a friend in a neighborhood game, or a neighbor out for a jog.

...never broke the speed limit. We used to pester him to "go faster, go faster. No one will know." But he was always steady in his commitment to observe posted speed limits and to go slower when he saw kids at play, people out walking, when cyclists and skaters were out and about, or when the weather took a turn for the worst. He always said, "Don't let the 2 minutes you think you are saving by going too fast be the last 2 minutes of someone's life." He knew that we all come home to loved ones and what a sad tragedy it would be if someone could not come home to their loved ones.

...never followed too close. He always kept at least a three second cushion between himself and the vehicle in front of him. He taught me that it is the three seconds before a crash that makes all the difference. If you follow to close, you can't react to how others are driving. He would say, "It's not a race, so create space."

...never texted while driving. In fact, we never saw his cell phone when he was in the car. He stashed it in the glove compartment to keep us all safe. We had many great conversations as we drove around town or on trips together. He never let a cell phone distract his attention from the road, from the family he loved, or from every motorist he encountered along the journey.

...always wore his seat belt, even on short trips to the store. He said that "seat belts are fastenating." Why? Because they help to keep us alive so that we can return safely to the ones we love. He made sure that every one in his car was buckled up before backing out of the driveway or pulling away from the curb.

...used his blinker for every turn and every lane change. He just considered it a common courtesy to communicate his intentions to every driver around him. I remember one of his favorite expressions, "be a thinker, use your blinker."

...always did a complete walk-around of the car before backing out of the driveway or a parking spot. He wanted to make sure that no little ones, or even bigger kids, were anywhere near the car. He had read too many accounts of kids who died as a result of being backed over by their own parent, brother, sister, or neighbor, or other loved one.

...never drank a drop of alcohol and then got behind the wheel. He told us that at any one time of day that between 1 and 3 percent of motorists are driving under the influence. He reminded us that this was another reason to create space between ourselves and other vehicles. We couldn't control what others do behind the wheel, but we could leave ourselves enough space to react to how others drive.

....slowed and came to a complete stop whenever that amber light flashed its warning. He also made sure the coast was clear before proceeding when the light turned green. Again, he knew he couldn't control everyone else's behaviors, but he could do all he could to keep himself and others safe. And so he did.

...waved others in whenever there was a need to merge. He would always smile and wave them in. I think it even helped a few drivers reduce their stress as they would smile and wave back in thanks.

It may seem odd to share these as memories of how Dad taught me to respect my own life and the lives of others, but the road was a classroom in which he taught me so much about the preciousness of each and every person we encounter on the road of life - whether family or friend, or a stranger - a friend we have not yet met.

Dad was always committed to doing all he could to keep kids alive - no matter what their age or where they lived. The street in front of your home was as sacred to him as the street in front of our own.

I ask only one thing as we remember Dad today, and that is for each of us to imagine all that is in our power to do to keep ourselves, our loved ones, and the loved ones of others alive each and every time we get behind the wheel or ride as a passenger in a motor vehicle. Once you imagine it, do it! Dad would love it."

And imagine that this daughter shared her love for her father in the wake of his death due to a driver's carelessness -speeding, talking on a cell phone, running a stop sign, going out of control, jumping a curb - and flying into him while he was out for a walk with his grandkids in the neighborhood.

And now imagine yourself doing all that is in your power to do to make sure you are never that driver.

What you don't have to imagine is where to visit to get the resources necessary to make your neighborhood a traffic-friendly environment for all who live and visit. Just visit www.KeepKidsAliveDrive25.org.

"Don't let the 2 minutes you 'save' be the last 2 minutes of someone's life." David Townsend (Tia's dad)

In safety,
Tom
402-334-1391

Sunday, February 20, 2011

A Question of Safety - Neighborhood Traffic Safety

I recently heard from a resident in a Texas community who is working with their neighborhood association to lower limits on neighborhood streets to 25 mph (down from the state mandate of 30 mph).

One piece of research that supports their efforts is a report from the General Database of Police Reported Accidents (NHTSA, 1999) which showed that the death rate for pedestrians in 30 mph zones is 3X that of the death rate in 25 mph. Since neighborhoods are typically where kids play, people of all ages walk and ride bikes, it makes sense to create as safe an environment for all who live and visit. After all, in addition to none of us wishing to experience the injury or death of a loved on due to a traffic incident, none of us would want to be behind the wheel and hit someone as well. Creating the safest roadway environment possible takes a concerted effort on the part of each of us - practicing safe driving, pedestrian, cycling, skateboarding, etc behaviors.

A few questions come to mind to assist neighborhood or city organizations committed to neighborhood traffic safety. Here are a few to consider:

  • What is the purpose of traffic in a neighborhood? Is it to move as quickly as possible or to move us safely to and from our home and family while respecting the lives of all we encounter along the way? (In Europe a concept called "Home Zones" is actively promoted. "Home Zones" see neighborhoods as being safe places for children to play, pedestrians to be out and about, and cyclists to move about safely as well. Motor vehicles are welcome as "guests" into "Home Zones" - that is they are expected to behave as a guest would when visiting your home, taking extra care to be courteous in observing speed limits - and going slower in the presence of people of all ages out and about in the neighborhood- as well as observing stop signs and all rules of the road.) Would your neighborhood want to promote a "Home Zone" type environment that respects pedestrians, children at play, and motorists alike?
  • What kind of environment do residents want to see on neighborhood streets? Do we want one that commits to a quality of life that promotes residents walking, riding bikes, and children out playing?
  • What role does parenting play, alongside motorist behavior, in creating safe environments for all impacted by traffic in the neighborhood?
  • What possibilities exist to engage schools, businesses, and civic organization in supporting neighborhood traffic safety?
  • What opportunities exists to work in collaboration with local law enforcement, public works, and city planning to develop comprehensive approaches to neighborhood traffic safety?

In short, take advantage of opportunities to be proactive in creating a safe traffic/pedestrian environment for all who live in and visit your neighborhood. This certainly beats being reactive. I have worked with dozens of families whose neighborhoods only took up traffic safety concerns in the wake of a tragic death due to speeding, stop-sign running, or other behaviors. Taking action to prevent tragedy may never yield statistical results since it is impossible to know whose life was saved due to diligence in creating a safe traffic environment for the benefit of all. Perhaps a resident, and transportation engineer for the Texas Transportation Institute says it best when he wrote the following one year after his city - Coppell, TX - lowered their residential limit to 25 mph and utilized "Keep Kids Alive Drive 25" as an educational process to engage residents in changing their behaviors in observing the new limit.

"My community – Coppell, Texas – made headlines two years ago as it tackled this issue. As a traffic engineer by training, I was hesitant of lowering the limit and adopting Keep Kids Alive Drive 25. I lobbied the City Council to consider other engineering, enforcement, and education alternatives so that ‘mobility’ was maintained. I have to say that since this program was adopted and the speed limits on our streets lowered (5 mph) I do feel like I am keeping my village’s children safer, that I am more alert, that I am more in control of my vehicle, that I do share those streets with pedestrians, that my ‘mobility’ has not been greatly impeded, and that streets are not for the sole purpose of drivers in vehicles trying to make their way as quickly as they can in our hurried world."

Jason Crawford, P.E -

Texas Transportation Institute

Tom Everson
Keep Kids Alive Drive 25
www.KeepKidsAliveDrive25.org

Thursday, January 20, 2011

Death By Walking Around - Keep Kids Alive!

The latest report from the Governors Highway Safety Association (GHSA) indicates that 1,891 pedestrians died as a result of motor vehicle incidents in the first 6 months of 2010. If the trend continued throughout the year almost 3,800 people would lose their life via the act of walking around - something we may well take for granted.

Keep Kids Alive Drive 25® has worked with many families who have experienced firsthand the death of a loved one who was walking around. These include:

8 year-old Shaye Martin, hit by a speeding motorist in a school zone while walking on the sidewalk to school

5 year-old Nicolas Riconosciuto, hit while walking in his neighborhood the first week of kindergarten.

11 year-old Tia Townsend, walking in a marked crosswalk with a friend, when struck by a motorist who pulled around a vehicle that has stopped to let them cross safely.

10 year-old Sierra Feaster, struck by a speeding motorist while crossing in a marked crosswalk in a school zone

For their families, and many more, 1 death by walking around is one too many, as it would be for any of us.

Keep Kids Alive Drive 25 is committed to pedestrian safety as we live our mission every day of the year. Two key components make up our commitment. These are:

Stop! Take 3 To See®- an educational initiative that targets observance of stop signs and stop lights on the part of motorists, and also works to teach children of all ages how to cross the street correctly, and safely. Click Stop! Take 3 To See®.

Keep Kids Alive Drive 25® and Be Aware! Drive With Care® initiatives work to educate and engage motorists in doing their part to keep pedestrians safe. First by observing the speed limit or driving even slower when pedestrians/cyclists are present, and secondly by being observant of all that is going on around them while driving - this means saying no to any and all behaviors that lead to distracted driving (cell phones, eating, grooming, etc.).

Join us as we work to reach the goal of "target zero" - that is, no deaths as a result of motor vehicle incidents. It is the only acceptable goal. Help mobilize your community, neighborhood, school, business, or civic organization to be the solution to the traffic safety problems we ourselves cause - speeding, tailgating, running stop signs and stop lights, not buckling up, driving while intoxicated or intexticated. Get started by visiting www.KeepKidsAliveDrive25.org today.

"Don't let the 2 minutes you 'save' be the last 2 minutes of someone's life." David Townsend (Tia's dad)

In safety,
Tom Everson
Executive Director/Founder
Keep Kids Alive Drive 25 - A Non-Profit "For Action" Organization 501(c)(3)
www.KeepKidsAliveDrive25.org


Thursday, January 6, 2011

Good Grief! What Can We Do To Keep Kids Alive?

All around the country we are barraged with news stories and headlines about tragic deaths that we feel helpless to prevent. Who can know when a teenager will snap and kill? See Millard South shooting: Suspension ignited fury. Or, who can know when a mother will forsake herself and her own child? See Lafayette girl called dad 19 times day she died.

In the midst of grief and shock we can stand mystified questioning just what any one of us can do to make a difference and keep kids alive? In the wake of tragic deaths, we can also ask, "What can I do that would make a difference each day to keep kids of all ages alive?"

A simple answer is to do what is in our power to do to keep ourselves and others alive. Simple answers are not always so easy to live out though. An example would be to simply focus on our driving behaviors. Can we manage to go through a day by not speeding, stopping correctly at all stop signs and signals, not tailgate, not engage in any form of distractions that take our focus off the task at hand - driving, make sure everyone is buckled up, and never drink and drive?

If we can do these simple, but necessary, actions each day, we each will have done something meaningful, and do-able, to keep ourselves and others alive.

The question then becomes not only "can we do it," but, "will we do it?"

The answer lies in your decision behind the wheel today.

In safety,
Tom Everson

Monday, December 20, 2010

What Firefighters Can Teach Us About Roadway Safety - Keep Kids Alive!

Check out "Omaha's Bravest on Remarkable Streak."

Note that the key to having no fire fatalities for two years "has been built on better training and education of the public." This is certainly a lesson we all can take to heart in our roadway safety efforts.

Education is considered a key component of the 4 "Es" of traffic safety - Education, Engineering, Enforcement, and Emergency Response. However, oftentimes communities do all they can in the areas of enforcement and engineering, and problems like speeding, stop-sign running, not buckling up, and tailgating persist.
The challenge for all of us in traffic safety day after day after day is to educate the public about the behaviors that promote safe driving once one receives a license to drive. Education must be ongoing. It is much like the need for sports teams or musical groups to practice throughout the season, not just in preparation for the first performance. We can always get better, but not without ongoing education and practice.

Certainly campaigns exist, such as "Click It or Ticket," and "You Drink, You Drive, You Lose" that work to educate the public. These initiatives focus on the consequences for not doing what common sense tells us we should do. Yet, we need only pay attention to news accounts each day telling stories of loved ones whose lives are shattered as they fly out of a vehicle because they were not buckled up or who cause the death of another as a result of drinking and driving.

The companion to "consequential" education is to be pro-active in focusing upon the relational benefits of observing speed limits, stopping at stop signs and stop lights, buckling up, not drinking and driving, or engaging in any of the many behaviors associated with distracted driving. Two questions that come to mind in educating and engaging the public in these efforts are:

Who do you love?
Who loves you?

Put another way:

Who are you coming home to?
Who is coming home to you?

Preserving relationships is what good laws and our adherence to them is all about.

The State of North Dakota in promoting greater seat-belt use by pick-up drivers found that educational messages that are relationally-based have greater success in moving the positive behavior meter forward than does stressing negative consequences. Are we ready to do something positive to educate ourselves and our fellow citizens to reduce traffic deaths - today, next week, in the month ahead, in the next year?

If so, all you need to begin mobilizing, whether in your own home or neighborhood, or in your entire community, is waiting to be downloaded for free at Keep Kids Alive - Start Now.

"Don't let the 2 minutes you 'save' be the last 2 minutes of someone's life." David Townsend (Tia's dad)

In safety,
Tom Everson
Keep Kids Alive Drive 25 - A Non-Profit "For Action" Organization 501(c)(3)
Tom@kkad25.org
www.KeepKidsAliveDrive25.org

Friday, December 17, 2010

8-Year-Old "Traffic Engineer" Helps Keep Kids Alive & Wins Science Fair


With a little inspiration from "Keep Kids Alive Drive 25," 8 year old Alexis, a student at Dale Mabry Elementary in Tampa, conducted a traffic safety education study that placed first in her school's science fair.

Alexis reports, "Everyone stayed at or below the speed limit of 25 mph. Only one person went over the speed limit. When I put out the sign, there were big changes. One change was that most of the people I was radaring, put their brakes on when they saw me, the sign, or another car. I was really happy to see that. I hope this will continue so that less children and adults don't get injured. I plan to go to my neighbors and tell them about your campaign (Keep Kids Alive Drive 25). Maybe they will tell their neighbors and so on and so on until the entire world knows about your campaign."

Learn more about how you can support Alexis in making a difference in preventing needless deaths and injuries by visiting www.KeepKidsAliveDrive25.org.

In safety,
Tom Everson

Sunday, December 12, 2010

Stop Playing in the Street - Keep Kids Alive!

A recent phone call prompts this blog. A resident was concerned about the safety of children playing in the street since this is a common occurrence in hisneighborhood. Speaking to parents directly has done little good.

The number one parenting tip from Keep Kids Alive Drive 25 is to not allow children to play in the street - it is not a playground and puts both children and motorists at risk. No motorist wants to be behind the wheel and hit a child.

With this in mind, what are your thoughts about drafting "Stop Playing in the Street" ordinances in your town? Please offer your comments, and please be civil in doing so.

Thanks!

In safety,
Tom Everson